The Creator

Ideas into audiences.

Creative direction, digital publishing and the work of communicating.

Business experimentsPractical experimentation

Digital Commerce & Business Models

Hands-on experiments with affiliate marketing, Amazon FBA and dropshipping — exploring how digital audiences, products and fulfilment connect.

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MusicArtist project

1991AD

Hypnotic and psychedelic electronic music, Hindi hip-hop and experimental vocal work — different expressions of one creative practice.

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CreativeCreative practice

Ideas into audiences

Content, digital publishing and creative direction.

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StoreExternal storefront

Astral Soul Studio

A digital storefront in the wider creative ecosystem.

BUSINESS THROUGH EXPERIMENTATION

Beyond the storefront.
Inside the model.

My work also includes hands-on experimentation with affiliate marketing, Amazon FBA and dropshipping: three ways to explore how audiences, offers and operations connect.

Explore my digital commerce experience ↗

01 / AUDIENCE & TRUST

Affiliate marketing

Exploring the relationship between relevant content, recommendations and a commercial offer.

02 / MARKETPLACE & FULFILMENT

Amazon FBA

Working with a marketplace-led model to understand product positioning, inventory and fulfilment.

03 / STOREFRONT & SUPPLY

Dropshipping

Exploring how storefront decisions, suppliers and customer expectations fit together.