The Builder

What is worth building?

Technology becomes useful when it meets a practical need.

BUSINESS THROUGH EXPERIMENTATION

Beyond the storefront.
Inside the model.

My work also includes hands-on experimentation with affiliate marketing, Amazon FBA and dropshipping: three ways to explore how audiences, offers and operations connect.

Explore my digital commerce experience ↗
01 / AUDIENCE & TRUST

Affiliate marketing

Exploring the relationship between relevant content, recommendations and a commercial offer.

02 / MARKETPLACE & FULFILMENT

Amazon FBA

Working with a marketplace-led model to understand product positioning, inventory and fulfilment.

03 / STOREFRONT & SUPPLY

Dropshipping

Exploring how storefront decisions, suppliers and customer expectations fit together.